The statistics and data produced by National Statistical Offices (NSOs) and other National Statistical System (NSS) agencies do not exist in a vacuum. We can produce the most 'perfect' data in the world, but they are of little value if they are not used. It's therefore essential that we as producers of official statistics engage with our users in order to both understand and respond to their needs.
This course should be of interest to anyone involved in the production and dissemination of official statistics and data, both in National Statistical Offices (NSOs) and other Ministries, Departments and Agencies.
By the end of the course, participants will be able to:
- Understand what user engagement is and why it is important for statistics
- Identify who their user and potential users are
- Apply different tools/methods for engaging with users
- Better respond to user needs through effective data storytelling.